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Indexable IDX Questions

After attending WordCamp Albuquerque last weekend, I have acquired some new phrases into my vocabulary...one such phrase, INDEXABLE IDX.  It's worth further investigation, so besides Diverse Solution, there is also Dynmic Page Solution.  The research continues...I am doing my homework on these companies hope I can get some feedback on this.  This blog is loaded with good infomation, and worthy of a reblog 

There has been much buzz about Indexable IDX plug-ins for real estate blogsites…

First things first…Why is this a big deal to begin with?  IDX solutions are typically framed in to web/blogsites and offer little to no SEO value.  An indexable IDX effectively creates separate posts for every listing, thus creating GOBS of real estate and general property related content that the Search Engines can’t help but crawl all over and index.

In theory, indexable IDX’s should subsequently send copious relevant organic traffic to a site that has implemented such a plug-in.

As far as I can tell Jason Benesch from The Real Estate Tomato pioneered an open source WordPress plug-in (ListingPress) that spurred further development by a handful of other tech vendors that I also highly respect, like Diverse SolutionsdsIDXpress (Press Release).

The idea seems great in theory…as said, plug it in and instantly create a ton of crawlable property data for your real estate web/blogsite.  If you are first in your market with one of these churning inside your site, there would appear to be a distinct SEM advantage.

So, I was having a conversation with some Housechick and this subject of Indexable IDX’s came up.  Being she knows a thing or three about IDX’s and SEM, the obvious question was thrown out:

‘What happens when multiple people/sites in the same market implement such a tool?’

  • Does the SEO value evaporate, since everyone will effectively have the same content?
  • Do the mysterious Duplicate Content theories come into play, and as a result does Google and the other Search portals penalize sites for such?
  • Which site running the same Indexable IDX ranks better? Is this where a higher PageRank becomes more than a bragging right and effectuates results for higher ranking on SERP’s?
  • Is there a way to differentiate the content via novel implementation methods, result formats, or other such tweakery?
  • Is one Indexable IDX different from another (not from a functionality standpoint, rather strictly from an SEO perspective)?

Kelley and I speculated for a bit with no real conclusions, just educated guesses…so I called Google and am still on hold.

While I’m waiting, I ask the rest of the community: As adoption of indexable IDX’s reaches a certain saturation point by market, does the current innate SEO value diminish, evaporate, or worse?  Thoughts?

Originally posted on TheXBroker 1/26/10

 

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C. Lloyd McKenzie, MBA

NM Real Estate Broker

Phone: (505)750-8552
Email:Lloyd@LivingAlbuquerque.com

Areas Served: Albuquerque Metro/ Algodones/ Bernalillo/ Cedar Crest/ Corrales/ Edgewood/ Los Lunas/ Los Ranchos de Albuquerque/ Placitas/ Rio Rancho/ Sandia Park/ Tijeras

Comment balloon 3 commentsC. Lloyd McKenzie • September 25 2011 11:58PM

Comments

Funny - I am having a developer handle our new office website (which is still in development).  He's said from the beginning that having IDX in frames was useless, but I never understood why.

Posted by David Farrell, Licensed NY State Real Estate Broker (David V. Farrell Co.) about 7 years ago

Hi C Lloyd!  Even more information is gleaned by reading all of the comments on Jeff's 2010 post but, everything that he said is true. (I'm a HUGE Jeff Corbett fan too!)  

I'm belong to a WP mastermind group and collectively we have learned SO much about WP and SEO.  We have all gone the route of indexable IDX's and when we did, we enjoyed at least double our site visits.  I was probably one of the last ones in my area to switch over so, that tells me that the competition who was (and still is) utilizing the same indexable IDX that I am, did not impact my numbers.  Your fresh, quality content on your WP site, the indexable IDS helps build and maintain a strong, visible SEO presence.  It takes A LOT of work but, is well worth the results!

Good luck!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 7 years ago

>>Which site running the same Indexable IDX ranks better?

The ones with domain names that match the name of the cities or neighborhoods.  For example, www.TurtleRockHomes.com and www.Irvine-Real-Estate.com

Posted by Raymond Denton, Simple Man (Academy Mortgage Corporation) almost 7 years ago

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