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A strategy for video blogging - structure makes it count!

Terkel Sorensen has definitely hit this one out of the park.  Video Blogging candefinitely enhance and magnify your blogging and business.   Checkout Terkel's Blog and leave him a message. 


Got a video camera? Ready to be on Air Talent? Got a PLAN???

Let's get the plan part figured out. 

Planning is great, you should have a plan for what is in the video, and what you are doing with the video - that said: Don't go overboard with the planning, sometimes execution is the key to getting things out the door - in my experience a few videos done, is far better than a few plans on paper. 

Two kinds of plans here:

  • Video CONTENT plan (think a story board with maybe a shot list to make sure you get it all - OR - just a rough outline of what is going in the video). 
  • Video STRATEGY plan (Why this video, how does it tie in with the rest?).

Today, let's work on the strategy: 

If one vblog post can get you good position on google - how about 10? 
Here is how I go about it - figure out the neighborhoods you want to dominate online, lets say it's   Harveston. Make the plan for he 10 videos:

  • 3-4 videos are home tours - easy in and out, if you already have one, make it shorter - 90 secs. 
  • 3-4 videos are neighborhood features, think the park, playground, community center, etc - again 90 secs. 
  • The remaining videos are local business and profiles - NEW CONSTRUCTION is worth gold on this (they advertise, you piggy back).

 You don't have to make all these in the next 20 miniutes, but make a list and check them off as you go, when you have them all, clear out your browser and check your position - Chances are very good that you have several spots on the front page, and since 47% of all clicks happens in the top 5 organic results - that's just where you want to be. 

here are my golden rules for video:

90 secs max (yes, I blow  into 1:48 a lot, but try to not get to 2 minutes) 90 secs is the fall asleep threshold for your audience.

Steady camera - I had clienrs early complaining about seasickness... Head over here to see how to use your tripod for video

Strategize the posts - you want to own xyz neighborhood? Then do 5 houses and 5 local things.

One more thing, attack new construction, Bob is right, I have looked at old posts with new construction and have over 1000 clicks on some of them...


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C. Lloyd McKenzie, MBA

NM Real Estate Broker

Phone: (505)750-8552

Areas Served: Albuquerque Metro/ Algodones/ Bernalillo/ Cedar Crest/ Corrales/ Edgewood/ Los Lunas/ Los Ranchos de Albuquerque/ Placitas/ Rio Rancho/ Sandia Park/ Tijeras

Comment balloon 10 commentsC. Lloyd McKenzie • June 25 2012 09:49PM


Good information! Thanks Lloyd.

Posted by Jay Jones (Keller Williams Tri-Lakes) over 6 years ago

Lloyd, thanks for the re-blog. This is a very informative post - and I do plan to re-start video blogging...I am just too lazy about it...

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 6 years ago
I just picked that as a reblog of the day, too, thanks to your lead. Thanks, Lloyd!
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 6 years ago

Thank you Lloyd, glad like it.

search for "Adelines farm homes for sale" check out the dates...

Posted by Terkel Sørensen, Realtor, 951.805.0773 , Bank owned and Short Sales (Real Estate Places) over 6 years ago

Hi Lloyd.

It is nice to see you again.

Have a nice day.

Posted by Joshua Zargari, MJ Decorators Workshop (MJ Decorators Workshop LI staging and home decorating) over 6 years ago

Lloyd, I'm impressed again. You're always up on all the latest. Thanks!

Posted by Margo Currie (Exit 1 Stop Realty) over 6 years ago

Now this almost makes me ready to give video a try.  I said almost... I just need a little more incentive.  Like say 10,000 AR points?  yes, I know, but what can I say, I love my points...

Posted by Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Division Specialist (Keller Williams Advantage III Realty in Lake Nona) over 6 years ago

Terkel...Just calling itas I see it

Cheryl Good Choice!

Praful, I a glad I was able to help

Thanks Joshua...I am glad to be back

Hi Margo...I appreciate your kind comments

Kevin, It's just a matter of time before I get started on my blogging platform




Posted by C. Lloyd McKenzie, Living Albuquerque over 6 years ago

Great choice for a reblog, Lloyd! I would have otherwise missed it!!!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 6 years ago

Good Evenig Barbara-Jo Thank you for your comment

Posted by C. Lloyd McKenzie, Living Albuquerque over 6 years ago