In Albuquerque NM the use of flyer boxes is mixed. But I think they are usefulIt would be interesting to know what percentage of realtord svyually use them; Checkout this post by Bryan Robertson.
Here's the deal: I've got a listing in a downtown location with a lot of foot traffic. When it first went on the market I dutifully put nice flyers in the box on the post. That's what you do to get leads and calls, right? Put flyers in the box? Maybe...maybe not.
- In the first 3 days I had close to 50 flyers in the box. Result: no calls
- A few days later I had more flyers but ran out. Result: one call (whoa!)
- A few more days later the box was depleted for at least 48 hours. Result: two calls (interesting...)
- Now - the box has been empty for the last 5 days. Result: one call per day from buyers with no agents
Do my flyers get me anywhere if the people who take them don't call? Perhaps. Maybe they'll hang onto those flyers and call in a month, year, or more. I'd rather someone call me now - to sell that property now.
These leads are all good ones with buyers ready to make a move. What marketing effort was more effective, having the flyers or not? If the goal is to sell the property and get calls from buyers, it looks like "no flyers" did a good job.
All that said, I will always put flyers out to start with. There is value in having my name and the property information spread around town as many places as possible. I had over 100 flyers go out in about a week - not bad. But as time goes on, having fewer flyers is the best way to go. I think. What do you say?
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Bryan Robertson, Broker Associate | T: 650.799.9951 | Email: firstname.lastname@example.org | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | Sereno Group - Los Altos branch | 369 S. San Antonio Road | Los Altos, CA 94022
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