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Rating the Volkswagen Game Day 2013 Commercial


 Rating the Volkswagen Game Day 2013 Commercial 

In the midst of all the drama of Super Bowl XLVII, the 108 yards Kickoff Return by the Ravens’ Jacoby Jones, the power outage in the Superdome, I must address the Volkswagen game day commercial.  There were quite a bit of controversy about it, but I do not see the point.  It was an excellent effort by Volkswagen. 

On a scale of 1 – 10, I would give this Commercial a 7.  The effort by the actor speaking Jamaican Patios was commendable.  Any Jamaican listening would agree that he is trying too hard.  Speaking Jamaican is very fluid…it usually just flows.  Good try Volkswagen.  Big Up Jamaica! Nuff Respect!


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Comment balloon 5 commentsC. Lloyd McKenzie • February 03 2013 06:11PM


Lloyd: I love the Jamaican "accent" but didn't get the commercial until the end. I have yet to see that ad that I really like. But it's not over yet. Play just resumed.

Posted by Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000) about 6 years ago

I completely concur my friend.  I see nothing wrong with it and even thought it was kinda cute in a stupid sort of way. 

Posted by Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Division Specialist (Keller Williams Advantage III Realty in Lake Nona) about 6 years ago

It was supposed to be funny, whether it was or not is not even the point.  People are too ready to be offended, I think.  And who are these people who tell us we SHOULD be offended?  It was a silly, light-hearted commercial with a guy going with the laid-back "life is good" stereotype people may have about Jamaica.

Now, what if the star of the commercial rolled down the windows of the Volkswagen and smoke came billowing out ala Cheech and Chong?  Then would we REALLY be offended and would Volkswagen REALLY be racist?  Or is that not a valid stereotype of Jamaica?  Bet I touch a nerve with some people there....

Try to enjoy yourselves a little bit, folks, not everyone is out to offend you.

Too bad for the advertisers that I am sticking up for a little bit.  It doesn't make me want to buy a Volkswagen.  If I showed up to the office in a Volkswagen I'm sure everyone I know would think I'd lost my marbles.  Probably a stereotype about me, is that fair?

Well, yes, it probably is.


Posted by Derrick Guevremont, Rochester MN Homes for Sale (Counselor Realty of Rochester) about 6 years ago

Hi Lloyd -- I saw a "preview" of the commerical this week -- I didn't get the controversy and didn't think it was particularly funny either.   

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 about 6 years ago

I loved the ad!  Respec Bossman is and remains my favorite part.  I don't think he sounded like a real Jamaican but I love the free positive publicity for my beloved home.  How often do you get back?

Posted by Dr. Stacey-Ann Baugh, A doctor who makes house calls. (Century 21 New Millennium) about 6 years ago